Samsung Electronics is getting started ChatGPT Enterprise and Codex For all employees in Korea as well as the global workforce in its Device Experience division.
OpenAI calls it one of its largest enterprise launches to date. This deployment deepens Samsung’s collaboration with OpenAI, expanding from AI infrastructure to workforce-level AI integration.
What Samsung employees get from ChatGPT Enterprise and Codex, and how fast Codex is growing
ChatGPT Enterprise provides Samsung employees with access to OpenAI’s models for a variety of knowledge tasks, such as finding and analyzing information, drafting documents, developing ideas, and interpreting data.
It features data protection, user and access management, and security controls, allowing Samsung employees to use OpenAI’s tools within their existing security policies and governance frameworks. Other than this,
Codex provides software development tools for writing, reviewing, and debugging code. The platform also caters to non-technical users, helping them transform ideas into functional software, internal tools, websites, and automated workflows.
Codex was initially launched as a tool for developers, but has since expanded its scope to include a variety of business applications.
OpenAI reports that more than 5 million users now use the codec weekly for both technical and non-technical work. In Korea alone, Codex’s weekly active users have increased by nearly 800 percent since February 1, 2026.
The adoption of Codex is part of a larger trend of companies turning to AI coding tools. It faces competition from products like GitHub Copilot, Anthropic’s Cloud Code, and Cursor, which was recently acquired by SpaceX for $60 billion.
Why this rollout matters and how Korea is adopting OpenAI tools
Samsung’s recent rollout signals a company-wide commitment to integrating AI that goes beyond limited teams or experimental pilots.
Harrison Kim, general manager of OpenAI Korea, said Samsung Electronics, a global leader in technology and manufacturing, sees AI not just as a tool for some teams, but as a core platform to enhance the way employees work and drive innovation around the world.
For OpenAI, the deal expands its largest customer base in South Korea and deepens its relationship with Samsung beyond infrastructure supply. Samsung Electronics is already providing advanced memory semiconductors to OpenAI for its next-generation AI infrastructure.
Samsung’s deployment is part of a larger trend of OpenAI adoption in Korea:
- Seoul National University recently began offering ChatGPIT Edu to all 47,000 students, faculty, and staff as part of its move toward an AI-centric campus.
- Kakao has integrated ChatGPT into KakaoTalk group chats, allowing users to ask questions and receive feedback within Korea’s popular messaging app. many other companies including
- LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexon Tire and HanaTour are also using ChatGPT Enterprise, OpenAI API or Codex.
Limits, privacy protections, and who gets access to Samsung
ChatGPT offers enterprise data protection features that by default prevent OpenAI from using customer data to train models.
Samsung’s deployment will route employee interactions through these protections, addressing concerns that led Samsung to restrict the use of generic AI following a data leak in 2023.
The rollout across Korea means all Samsung Electronics employees in the country will have access. The deployment for the DX division is spread globally, including employees in multiple countries.
Samsung did not specify whether divisions outside DX, such as its Device Solutions chip business, would get similar access. The deployment is currently active, and OpenAI has not announced specific plans for further expansion of the partnership.
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